Affiliate & Search Engine Marketing SpecialistThe Affiliate & Search Engine Marketing Specialist manages Blain's affiliate programs through all phases, including strategy, implementation, and performance analysis. This role is also responsible for creating, executing, and monitoring social marketing campaigns, both organic and paid, to enhance brand visibility, drive traffic, and engage audiences across digital platforms. The specialist collaborates with internal teams and external partners to ensure the success of affiliate and social marketing initiatives, contributing to the overall growth of the company's online presence and sales.Search Engine MarketingOversee agency execution of paid search campaigns (Google Ads, Microsoft Ads), ensuring alignment with business objectives and performance targets.Evaluate and provide direction on keyword strategy, campaign structure, and audience targeting developed by the agency.Partner with agency to optimize budget allocation, bidding strategies, and pacing to maximize ROI and efficiency.Review campaign performance regularly, challenging assumptions, and identifying opportunities to improve scale and effectiveness.Collaborate with internal teams and agency to align landing pages with SEM efforts, improving Quality Score and conversion rates.Guide A/B testing roadmaps with agency across ad copy, landing pages, and bidding strategies, ensuring actionable insights are applied.Translate agency reporting into clear, business-focused insights and recommendations for internal stakeholders.AffiliatesActively manage the agency relationship with Commission Junction, including affiliate relations, recruitment, budget, metrics, and strategy developmentSet and work toward affiliate channel revenue goalsWork with Blain's merchants and digital marketing team to traffic affiliate offers to publishersMonitoring affiliate activity to ensure affiliate compliance with company policies and brand guidelines in all online channelsNegotiate and evaluate affiliate advertising agreements and commission ratesRegularly monitor campaign performance & Monitor competitors' affiliate campaigns and promotionsCompile campaign performance reportsFarmandfleet.com SupportSupport the management and optimization of FarmandFleet.com's homepage, ensuring content, promotions, and messaging align with business priorities and campaign objectives.Collaborate cross-functionally (merchandising, marketing, UX) to plan and execute homepage updates that drive engagement, traffic flow, and conversion.Analyze homepage performance and user behavior, recommending improvements to layout, content placement, and promotional strategy to enhance customer experience.QualificationsBachelor's in communications, marketing, or equivalent experience preferred.1-3 years' experience with affiliate & social marketing, digital advertising or similar.Familiarity with affiliate and social marketing networks and search engine marketingProven record in negotiation and management of online media campaignsKnowledge in ad-serving technologies and social media toolsExperience in campaign managementUnderstanding of performance metrics and KPIs for both affiliate and social campaigns.Awareness of SEO principles as they relate to social media and affiliate marketing.EEO StatementBlain Supply, Inc and Blain's Farm and Fleet (collectively "Blain's") is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain's does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.
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